Data and facts for journalists

Proplo is a free, independent source of NSW property data — built entirely from government open records. You're welcome to cite our figures. Here's the essential kit.

The story in one line

Domain and realestate.com.au put property estimates, sales history and suburb data behind logins and paywalls. Proplo gives the same government-sourced data away free, with no signup — and shows its working. It's the transparent alternative in a market dominated by two incumbents.

Key facts

• What it is: free property value estimates, suburb medians, growth and full sales history across New South Wales.
• Where the data comes from: NSW Valuer-General bulk property sales (CC-licensed open data) and the national G-NAF address dataset. No paid or black-box feeds.
• Business model: free for the public; optional consumer subscriptions ($29–$79/mo), a flat $300-per-listing option for agents, and a referral network — no data paywall.
• Coverage: New South Wales today; other states on the roadmap.
• Positioning: "Property Intelligence for Everyone."

Story angles worth a look

• The gap between "the Sydney median" and the real NSW — see our market report.
• Where you can still buy a house under $300,000 — the most affordable NSW suburbs.
• Why property estimates disagree, and what the portals hide — how estimates work.
• Live rankings: cheapest, most expensive and fastest-growing suburbs.

How to cite us

Please attribute figures to Proplo with a link to proplo.com.au (or the specific data page). Suggested wording:

"According to property data platform Proplo (proplo.com.au), the median house price in [suburb] is $X."

Need a specific cut of the data, a chart, or a comment for a story? Email hello@proplo.com.au and we'll turn it around quickly.

Embed our data, free

Running a property, finance or news site? You can drop a live Proplo suburb widget on any page in one line of code — it stays current automatically. Build one at the free widget builder.