We're building Australia's first referral-powered property transaction platform. Here's why.
Every year, Australians spend over $10 billion in real estate commissions. The average homeowner pays 2–2.5% of their sale price — that's $20,000+ on a typical property — for a service model that hasn't fundamentally changed in decades.
Meanwhile, the people who actually generate leads — the friends, colleagues, and professionals who first hear "I'm thinking of selling" — get nothing. The value of personal referrals is immense, but entirely unmonetised.
Australia sees 500,000+ property transactions a year, representing over $400 billion in volume. Every single one generates commissions, mortgage broker fees, conveyancing, inspections, and insurance. All of it is fragmented, opaque, and overpriced.
Proplo is a platform that does three things no one else in Australia does simultaneously:
1. Monetises referrals. Anyone can become a Proplo Scout and earn $1,000–$5,000 for referring a buyer or seller. Hairdressers, accountants, mortgage brokers, tradies — anyone with a network.
2. Delivers deal flow to agents. Licensed agents plug into Proplo and receive pre-qualified leads from the Scout network. No prospecting, no portal fees, no cold calls.
3. Owns the transaction ecosystem. Every deal that flows through Proplo generates revenue from agent fees, mortgage broking, conveyancing, inspections, insurance, and more. 8+ revenue streams per single transaction.
We're building more than a referral platform. We're building Australia's property transaction layer — an embedded ecosystem that connects scouts, agents, brokers, conveyancers, and service providers into a single, transparent, data-driven platform.
The Scout network is the moat. The embedded financial services are the margin. The compounding mortgage trail income is the long-term engine.